![adwords editor add locations adwords editor add locations](https://i.ytimg.com/vi/hSw8DbzbozU/maxresdefault.jpg)
AdWords is continually bringing new offerings to the table, so we may not be far from even more ad customization opportunities down the road. Hopefully, by now, you are feeling both excited and empowered to start utilizing ad customizers more effectively in your PPC accounts.
ADWORDS EDITOR ADD LOCATIONS PRO
In no time, you’ll be an ad customizer pro passing your knowledge on to the next PPC generation.
![adwords editor add locations adwords editor add locations](https://cdn.searchenginejournal.com/wp-content/uploads/2017/06/Untitled-design-1520x800.jpg)
The more you practice your syntax and feed data skills, the more confident you will feel.
![adwords editor add locations adwords editor add locations](https://www.cursor.cc/images/cursor.cc/logo.png)
Your first time tackling a major ad customizer project, you should consider breaking it into pieces (one or a few campaigns at a time, to begin). Editor will notify you of syntax errors (if any) and prevent the headache of trying to troubleshoot an unsuccessful bulk upload. Whichever customizers you take on, it is wise to upload using the AdWords Editor. Admittedly, it does take a bit of strategic effort on the front end, especially if you plan to implement across many ad groups simultaneously or if you are mixing multiple feed parameters into your copy. Implementing ad customizers can seem intimidating. Feed preparation guidance, as noted above, can be found on Google’s Support pages. Fear not - just follow the guidelines below. Once you know the ad customizer you want to use, it’s time to take the leap and implement (eek!). Nevertheless, we’ve built this nifty table to help guide your customizer decisions. DKI in headline, Countdown in headline, IF functions in description line, etc.). There is no hard-and-fast rule for which customizers to use, and multiple types can be used in conjunction (i.e. “Simple Mobile Checkout” or “Buy From Your Phone”). “Sign Up”) or calls out device compatibility (e.g.
ADWORDS EDITOR ADD LOCATIONS HOW TO
How to use customizers: Apply “IF” customizers for users searching on mobile with a CTA that aligns with mobile post-click landing page expectations (e.g. If so, the mobile copy could be adjusted with these differences in mind. Maybe mobile users are in a research or consideration mindset and not ready to complete a conversion. What to consider: What aspects of the mobile conversion process are different from that of a desktop conversion? Maybe the form submission or checkout process is not mobile-friendly. This could signal that the device-neutral ad copy is misaligning searcher expectations with what meets them on the mobile post-click landing page. Scenario 3: High volume and CPA on mobileįinally, let’s look at an account where a high volume of traffic comes through mobile searches but where mobile CPA is higher than desktop.
![adwords editor add locations adwords editor add locations](https://media.glassdoor.com/lst2x/544/procter-and-gamble-office.jpg)
To demonstrate, Google’s own documentation on keyword insertion shows us that the headline “Buy ” > Fill with text from the Location column for each target location match DKI is a simple way to increase ad relevancy (think: Quality Score and CTR) by showing very specific text ads without having to create and manage hundreds or thousands of SKAGs. You may have even seen or used ad customizers without realizing it.ĭynamic Keyword Insertion (DKI), which is used to place keywords into ad text on a query-by-query basis, is a commonly used and rarely acknowledged member of the customizer family. a new user who has never engaged with you online. desktop, or to someone who has already purchased from your site vs. For example, you may want to show different copy to a user on mobile vs. What are ad customizers?Īd customizers allow you to dynamically adjust portions of your ad messaging in response to specific signals from your audience. Today, we will explore the What, the When, and the How of implementing ad customizers to maximize your Search network success. The digital advertising community warmly welcomed the opportunity to customize ad messaging without requiring the preparation and upload of a business data feed.ĪdWords IF Functions are the newest member of the ad customizer team, but other longstanding members also deserve recognition. Although Google ad customizers have been around a few years, the introduction of user-friendly “IF” customizers for text ads brought a new spotlight to the feature in 2017.